Tuesday, July 26, 2011

Chair Strauss Stresses That All Are Global Ambassadors

At the March 24, 2011 Board of Trustees meeting, Northern Illinois University Board of Trustees Chair Marc Strauss shared an experience that showed NIU is truly an international institution and that that all those connected with NIU are global ambassadors.  As per his statement below, taken from the March 24, 2011, Minutes of the Board of Trustees, no matter where one is, if he or she is wearing or carrying the NIU logo, the NIU brand is represented.  NIU's international presence is growing, and we all need to be good ambassadors for our institution. 

"Last weekend, I had an experience I want to share with you this morning, Chair Strauss said.  On my back back from a trip overseas, I changed planes in Frankfurt, Germany.  I was wearing an NIU polo shirt with a Huskie on it, and I was recognized by a group of NIU students who spent their spring break in Poland and were returning to NIU.  They saw my NIU shirt and quickly identified that I had a relationship with the university, but did not have a clue who I was.  Later, while waiting in the immigration line on that same trip, I was asked twice about NIU - once by the gentleman standing between me and reentry to the country, who asked whether I was a football coach.  So here was someone else who recognized an NIU affiliation.  These exchanges, albeit brief, proved to be a reminder of our NIU brand, not only to our region, but to the world over.  Our brand is much more than a logo or a tagline.  It is NIU - our students, our alums, our faculty, our staff and our community.  We are truly all ambassadors for the institution, and it was brought home vividly to me over the last weekend."

No comments:

Post a Comment